Background
Todd Ehrlich, Kill Cliff Founder, Former Navy SEAL
Todd Ehrlich is a Serial Entrepreneur and former Navy SEAL. He is the Founder of Kill Cliff – a workout recovery drink company , TriServ Appraisal Management – serving the housing industry , and Bam Worldwide – serving the transportation industry. Todd grew up in a Military Family. His father was a Colonel in the United States Army, and his brother was a Marine Aviator. He started college, but realized it wasn’t for him. After meeting a Navy SEAL, he decided to enlist in the Navy. Todd spent the mid 90s on SEAL Team 8, and then left the Navy.
Entrepreneurship
Post Navy, Todd worked on Wall Street and as a consultant. One consulting role led him to work full time for the CEO of a company who would later become his mentor. The initial idea for Kill Cliff started while he was in BUDS, but he did not begin working on it until 2007. Todd started working on the company in his spare time, and funded the business with his own money. He sought outside investment with no luck. He eventually decided to ask everyone he knows for $150k. It led to an investment in his business. After years of work,the business took off and gave him the ability to start to TriServ and Bam Worldwide.
Quotes
It’s ok to be a silent observer for while you have a job… you don’t need to dive straight in (to entrepreneurship)…but don’t stop looking for opportunities
In the military…we are trained to look for the things that are not obvious, and that is kind of what business is…. finding the non-obvious things and then capitalizing on them…to create something of value
I designed Kill Cliff to work for Navy SEALs, that’s it. I figured if it worked for Navy SEALs it would work for everybody….there is some kind of simplicity to that
You have to be so committed to it…that you are not afraid to put it out there and get embarrassed by it
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